Vauxhall Antara Forums - View Single Post - Chevrolet to leave Europe.
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post #8 of (permalink) Old 28th January 2014, 23:58
wilma08
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Join Date: Apr 2013
Location: Scotland
Posts: 1,890
Quote:
Originally Posted by Lawrence


Found this on the internet looks like no more Chevrolet but Vauxhall/Opel ok




Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of Oceania, where GM is represented by their Australian subsidiary, Holden. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to built a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intends for Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of Great Britain will be moved upmarket.&lt;sup ="reference" id="cite_ref-GMInsideNews_4-0"&gt;[COLOR=#0066cc" size="2][4][/COLOR]</sup> However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the Camaro, and Corvette.&lt;sup ="reference" id="cite_ref-5"&gt;[COLOR=#0066cc" size="2][5][/COLOR]</sup> in 2016. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.

It's a poor wee shame as the of Captivia was a good car but just like its sister car the Antara it was not advertised enough to help with sales

White SE NAV 184 with charcoal grey leather three years old May 9th 2016
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