Vauxhall advertising - Vauxhall Antara Forums
 
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post #1 of 5 (permalink) Old 15th March 2014, 00:01 Thread Starter
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Vauxhall have poor advertising when it comes to certain products you see the Adam, Corsa Astra Mokka but never the Antara why is this why do you think so

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post #2 of 5 (permalink) Old 15th March 2014, 00:27
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Its probably due to supply and demand. Maybe they are restricted to the number that can be made and transported to the UK. I assume its a world car,so its not just uk that have this vehicle.
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post #3 of 5 (permalink) Old 15th March 2014, 00:49 Thread Starter
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Quote:
Originally Posted by chrisg
Its probably due to supply and demand. Maybe they are restricted to the number that can be made and transported to the UK. I assume its a world car,so its not just uk that have this vehicle.
All these cars are world cars I think it's just strange that's all

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post #4 of 5 (permalink) Old 15th March 2014, 09:20
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I don't watch a lot of adverts, but I would imagine that car makers will generally only advertise their newer/upgraded cars or those that are in high production numbers. They will have a limited ad budget, so will need to target it on those cars that will bring them most profit.

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post #5 of 5 (permalink) Old 15th March 2014, 09:39
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VX are being quite open about pushing to become the No1 car brand in the UK by 2020, so they are always going to be pushing the mainstream products- Corsa, Astra and with the Adam and Mokka, they have new trendy products that will appeal to the youngest end of the market. If they can get the youngsters on board, they garner themselves a trendy image and hopefully make lifetime customers out of the young ones (as they did with me all those years ago!- i am now awizened old 38 year old!!). Niche products like the Antara are not going to be pushed heavily as the market is quite small and a reasonable number of orders trickle through without any advertising spend. I am sure when the new model arrives there will bea bit ofan initial splash and the marketing will tail off as it has done with this version.
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